Experience
Redbox
Aug 2017 - July 2021
• Architecting the On Demand experience on multiple platforms for Redbox's digital streaming service, resulting in 26% improvement in customer satisfaction on Smart TV's.
• Crafted experiences on multiple platforms with several development teams, resulting in features like Redbox Free Live TV, which released on 7 major platforms in a 7-day period, and led to a 2020 Redbox Product All-Star Award.
• Tested and designed features across multiple platforms, including mobile apps, responsive web, kiosk, and smart TVs, resulting in a 68% improvement in total customers for Redbox FREE.
• Created standard design patterns and visual components for the Redbox design system FOCUS, resulting in a comprehensive set of standards for the organization.
• Moderated and analyzed usability studies for multiple platforms, including an internal customer service tool, resulting in System Usability Scores improving 12% year over year.
Centro
Apr 2015 - Dec 2016
• Created an outstanding user experience for current and future customers of digital advertising software.
• Engaged with users to understand their needs, wants, and preferences.
• Collaborated with product management, UI design, and developers to create an optimal software experience using agile methodologies.
IBM
Oct 2010 - Mar 2015
• Designed wires, workflow, and specifications for the predictive analytic portion of IBM Watson Analytics.
• Lead software design and user experience for the IBM SPSS Analytic Catalyst product.
• Created the experience for a new product, resulting in comprehensive user personas and user stories, interface design, glide paths, and user feedback.
• Collaborated with an international team of Developers and SME’s using agile development.
SPSS
Apr 2009 - Oct 2010
• Designed input dialogs and the resulting syntax for new analytic procedures in SPSS Statistics and Modeler.
• Designed, organized, and analyzed user feedback sessions.
• Collaborated with multiple teams to design a standard interface for different products.
Underwriters laboratories
Jan 2007 - Mar 2008
• Supported engineers in answering questions regarding human factors and ergonomics activities.
• Conducted various literature searches and compiled information regarding user behavior and perceptual cognition.
DaimlerChrysler
Jun 2002 - Jan 2007
• Secured and managed projects relating to human factors, HMI, usability, and ergonomics for different automotive brands.
• Identified and researched issues of driver distraction, learning, comfort, and usability for passenger and commercial vehicles.
• Created concepts and evaluated prototypes and software programs.
Education
Master of Science, Psychology
University of illinois
2006
Bachelor's Degree, Psychology
University of Illinois
2000
Skills
User Experience • Design Architecture • Visual Design • UI Design • Task Analysis • Usability Testing • User Research • Agile Methodologies • Heuristic Evaluation • User-centered Design • Statistical Analytics • Remote User Testing • Wireframes • Human Computer Interaction • Human Factors
Tools
Sketch • InVision • Marvel • Zeplin • Protopie • Validately • UserZoom • OmniGraffle • Axure • Adobe Illustrator • Miro • Figma